WebA 2000 study ranked "the other white meat" as the "the fifth most memorable promotional tagline in the history of contemporary advertising." Not everyone, however, was swallowing the tetrazzini, and some nutritionists argued the campaign was "misleading." Jayne Hurley, a nutritionist for the nonprofit Center for Science in the Public Interest ... WebThe Other White Meat® campaign driving positive attitudes More U.S. consumers have favorable opinions of pork in recent years thanks, in part, to the producer-funded Pork. The Other White Meat® advertising and promotion campaign. The survey found that the 87 percent of Americans who have seen or heard about pork through the industry’s Pork ...
Pork. The Other White Meat - Wikiwand
WebJan 5, 2012 · In 1987 the U.S. National Pork Board began an advertising campaign to position pork as "the other white meat" — due to a public perception of chicken and turkey (white meat) as healthier than red meat. The campaign was highly successful and resulted in 87% of consumers identifying pork with the slogan. The board retired the slogan on … WebMar 4, 2011 · The National Pork Board on Friday replaced the decades-old 'The Other White Meat' ad campaign with a new message: 'Pork: Be Inspired.'. "The Other White Meat" has … greencycle discount code
The Big Beef With the Meat Industry’s Advertising Tactics
WebSep 1, 2024 · That year, the National Pork Producers Council rolled out an efficient new motto: "Pork. The other white meat." As the Times reported back then, an extravagant … WebNov 6, 2024 · YEARS AGO, IN MY LIFE IN ADVERTISING, I worked for the creative director, Bert Gardner, who had invented the “Pork: The Other White Meat” ad campaign. Behind it was a whole industry that, faced with the diet-conscious America of the 60s and 70s, had reconfigured pork production to produce a product as lean as the first white meat, chicken. WebFeb 15, 2024 · And pork is actually getting leaner! According to one 2006 study from the USDA, six common cuts of pork are an average of between 16% and 27% lower in saturated fat than they were 15 years ago. Pork tenderloin, the study contends, is now as lean as skinless chicken breast. So comparisons to white meat aren't wholly unfounded, after all. greencycle farmington ct